About Us
By Design exists to help people find peace, purpose, and Jesus — starting in the exact place many are searching now: their phones.
We create digital-first gospel content and free resources that meet people in anxiety, confusion, and pain, and gently lead them back to truth, identity, and faith.
Our story
By Design began with one personal story.
Shafraz Jeal was raised Muslim, and in 2016 Jesus transformed his life. When he shared his testimony online, it reached hundreds of thousands and became a doorway for thousands to hear the gospel for the first time.
Over time it became clear: a video can be more than content — it can be a turning point.
Our Mission
We keep it simple. Everything we create is built around three outcomes:
What We Believe
We’re a Jesus-centred ministry rooted in historic Christian faith:
Every person is created with purpose (Genesis 1:27)
Salvation and freedom are found in Jesus Christ (John 14:6)
The Holy Spirit brings renewal and peace (2 Corinthians 3:17)
Faith grows best in community (Hebrews 10:25)
No one is too far gone — God finishes what He starts (Philippians 1:6)